1. Value Sizes: Inflation, global economic uncertainty, supply chain disruptions, and rising prices are causing consumers to change their habits, putting a newfound focus on how packaging sizes can offer greater affordability and meet consumers’ value-for-money needs.
2. Smart Packaging: With the ability to do things like monitor freshness, provide ingredient, nutrient, and health specifications, display information about a brand or company, or create an interactive consumer experience, “smart packaging” has a multitude of uses, and its popularity will only continue to grow.
3. Inclusive Design: It’s anticipated that inclusive design will transition from a trend to the norm in 2023 as consumers increasingly look to support companies and brands that are socially responsible and demonstrate a commitment to diversity, inclusivity, and accessibility.
4. Enjoyment: The stress and anxiety of the last few years has driven consumers to look for more enjoyment and excitement in the products they buy, as fun experiences can provide a sense of escape from daily stressors.
5. Carbon Conscious: There is growing awareness around the role of carbon emissions in the packaging sustainability equation, with almost 60% of global consumers saying that a reduced carbon footprint is extremely or quite important to them in a product (GlobalData).
Source: Packaging Strategies